Augmented (hyper)Reality
This is (hyper)awesome!
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may re-contextualize the functions of consumerism and architecture, and change in the way in which we operate within it.
A film produced by Keiichi Matsuda, a Master’s student at the Bartlett School of Architecture and it’s part of a larger project about the social and architectural consequences of new media and augmented reality.
Can you imagine your life like this? And here I am, writing this while waiting for today’s apple keynote :p











